Franchise

Open a world-class restaurant with Sun Group! Join a successful holding company and develop your own business under a proven brand in your city.

Stages of opening

Submitting an application and initial consultation

A manager will contact you to discuss details, answer your questions, and determine next steps.

Selection and approval of location

Joint market analysis, selection of the optimal location based on traffic and target audience.

Development of a business plan and signing of an agreement

Development of a financial model, marketing strategy and signing of a franchise agreement.

Design, engineering and repair work

Creation of a design project in accordance with brand standards, renovation and equipment.

Recruitment and training of personnel

Team recruitment, training in corporate service quality standards and kitchen work.

Marketing campaign, test launch

Launching advertising campaigns, soft opening to identify and eliminate weaknesses.

Official opening of the restaurant

A grand opening of the restaurant with the support of the franchisor's team at all stages of launch.

Location requirements

High traffic and convenient transport accessibility

Location in popular areas of the city

Possibility of organizing a summer terrace

Compliance with technical characteristics of the selected concept

Financial terms

Lump sum payment: considered individually

Payback period 24-36 months

Royalty 6%

Royalty Investment Management 8%

Marketing fee

Advantages of a franchise

Brand Power - A Successful Project That Has Standed the Test of Time

Marketing support from Sun Group Asia

Centralized supply and standardized processes

Flexibility in adapting to regional specificities

Regular administrative and technical assessments of the restaurant

HR support

For all questions

Development Director Maxim Terentyev

terentyev.m@sun-group.asia

A Sun Group franchise offers an opportunity to open a premium restaurant under one of the brands of Central Asia's largest restaurant holding company. Sun Group was founded by renowned restaurateur Alexander Orlov and comprises over 17 establishments in Almaty, Astana, Tashkent, and Baku. Purchasing a Sun Group restaurant franchise means entering into a ready-made system with a proven business model, a strong brand, and comprehensive support throughout the launch phase.

The holding company offers several restaurant concepts for franchisees: from the signature Georgian cuisine of Manana to the atmospheric Japanese izakaya of Dragonfly and the Mediterranean cuisine of Cucucina. Each brand has a stable audience, a well-established visual identity, and service standards that are transferred to franchisees in a ready-made form. This allows new partners to enter the market with a recognizable product, avoiding years of work to build a reputation from scratch.

Sun Group franchise terms are individually assessed based on the region, chosen concept, and location parameters. The royalty is 61% of the initial investment (3% of the initial investment)—81% of the initial investment (3% of the initial investment). The project's payback period is 24 to 36 months. The lump sum fee is negotiated after market analysis and business plan approval. This approach allows us to build honest and transparent partnerships focused on long-term results.

Sun Group partners receive comprehensive support: assistance in selecting and evaluating locations, developing a design project in line with the brand's corporate style, centralized supply of products and equipment, staff training in accordance with corporate standards, and marketing support from the holding's team. Regular administrative and technical audits and HR support ensure consistent operational quality after opening.

The restaurant industry in Kazakhstan, Uzbekistan, and other CIS countries is demonstrating steady growth in demand for premium dining establishments. Sun Group's restaurant franchise is one of the most feasible ways to enter this market with minimal operational risks. The holding company is interested in partners who share the values of high-quality service and hospitality and is open to applications from entrepreneurs from various cities and countries in the region.